Why your Business needs a Blog
Recently I’ve been surprised by how few business owners understand how important blogging is when it comes to the survival of their business online.
While it sometimes seems like everyone and their grandma has a blog, many companies have skipped this important step. If you’ve been waiting to jump on this particular bandwagon, here are some reasons why your business needs a blog:
Own that SEO
Google gives extra love to websites which are continually publishing new content, and blogging is a great way to do this (I’m sure you’re not updating your home and about pages weekly). It’s also an excellent way to boost your SEO since blogging can allow you to rank for different keyword phrases (often longer ones) which you may not have targeted in the rest of your website copy.
Each time you add a new blog post to your site, you’re showing Google (and all those other search engines) that your website is still active and they should be crawling it regularly. And Google also indexes blog posts quicker than most other pages.
Be a Social Media Superstar
If your content is interesting and beneficial to your readers, it’ll be shared on social media- bringing more visitors to your site and increasing your conversions.
Every time you write a new blog post, you’re giving people shareable content which they can post on social networks like Facebook, Twitter, LinkedIn, Pinterest and more. This means that your business is getting exposure to people who haven’t yet heard of you.
Blogging also allows you to establish a community of people around your website. And we all know that word of mouth is the best way to gain new clients.
Establish your Authority
A good blog can help you build your brand and show that you’re an authority in your industry. The more quality content you have on your website, the more opportunity you have to rank well for different keywords, drawing potential clients and customers to your website.
Good business blogs should answer questions from customers, or give them helpful information about the industry. Blog posts can also announce a new product or deal you’re offering, talk about a topic that has recently been in the news, focus on developments in your industry or clear up some common misunderstandings.
The more authority you have in your industry, the more people will trust you and associate your brand with the industry. That means that when they need to purchase a product or service, they’ll be more likely to come to you than your competitors.
Generate those Leads
Once you have new people coming to your website from your blog, you can then convert them into leads.
Each post is another opportunity to generate new leads, simply by adding a call-to-action at the end of the post. The best way to do this is to give visitors something free in return for their information (usually their email address).
This could be a fact sheet, webinar, free trial, ebook or whitepaper.
Here’s how it works:
- Visitor sees your blog post (possibly on social media)
- Visitor visits your website and reads the post
- At the bottom of the post, the visitor will see your call-to-action which has a free offer
- The visitor clicks this offer and goes to a new landing page which asks for their information
- The visitor submits this information and receives the offer
- You now have their email address which you can use to give them updates about new offers and deals
Hopefully, by now you’re convinced that blogging should be part of your content marketing strategy. Blogs also deliver long-term results, and once you hit that publish button, you’ll be generating new leads and driving traffic to your site every day.
If you don’t have the time to focus on a business blog, leave it to a professional and get in touch today. Send me an email at firstname.lastname@example.org, tell me about your business and what you’re looking for, and I’ll get back to you ASAP.