Are you meeting your Business Goals for 2016?

Business Goals

Now that we’re almost at the end of April and we’ve left the holiday season in our dust, you’re probably ready to start focusing on whether you’re meeting your business goals for 2016. If the lead up to the holidays was stressful or you took some time off earlier in the year you may not be ready with your goals yet, and that’s ok. But it is important that you have a good hard think about what you want from your business this year and put it in writing.

Numerous studies have shown that the most successful people in business, sports, and all walks of life make commitments and goals, write them down, and visit them often.

So even if you feel like you don’t have time, actually taking half an hour to have a think about your goals and jotting them down on a piece of paper (or Google Doc) may just be the most productive half hour you have this month.

Here are some tips for sorting your business goals this year:


Look at all the different cogs and wheels of your business machine and make a list of the main “parts” of your business.

It might look like this:

  • Website
  • Social Media
  • Emails
  • Customer Support
  • Sales

Then, for each category, write your goals, e.g:

Social media- I want to get to 20,000 Facebook followers this year.

Next, write down how you plan to get there:

“I will hire a social media consultant or take the time to post relevant, interesting content to my target audience three times a day.”

Now is the time to go into tons of detail about what you’ll do to meet your goals and how you’ll make it happen.

Finally, you need a why. Without a “why?” you have no real reason to meet those goals, and a “why” will keep you inspired and motivated when you revisit your goals.

“I know that my business needs more marketing, and a strong social media presence will help spread the word about how awesome I am and introduce my product to potential customers”.

And that’s it! Your business goals can be as long or short as you like, but the trick is to visit them regularly- once a week or at least once a month, or even just when you’re feeling unmotivated or frustrated.

What are your business goals for 2016? Are you meeting them so far?

If one of your goals is to kick-start a content marketing campaign, start a business blog or finally start sending out emails to your list, I can help. Send me an email at today and let’s talk.

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